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Undergraduate Curriculum Forum

Notification Management Committee Minutes

December 7, 2006

In attendance: Deb Flynn; Roy Hunter; Mary Kiarie; Richard Kustin, Kim Laing; Tricia Lin (Co-Chair); Kathy Mauro; Wes O'Brien; Chang Suk Kim; Michele Vancour, Co-Chair (recorder)

Guests: Joe Fields (UCF Chair); Enda McGovern (Marketing)

Discussion

  • Richard Kustin and Enda McGovern, from the Marketing Dept., presented rationales for their revised program proposal to eliminate ENG 316 and CSC 200 from the cognates.  (See attached memo from the Marketing Dept. that was presented at this meeting.)  The Computer Science Dept. had expressed concerns about the proposed deletion.  (Please refer to the NMC minutes on November 16.)  At the discussions in the meeting, the Marketing Dept. decided to maintain CSC 200 as a cognate in its marketing concentration.  It would be in students' best interest for CSC 200 to remain a cognate, since it is a prerequisite to MKT 425, one of their required courses. The Marketing Dept. prefers to make students aware of all "requirements" in their concentration.  Removing CSC 200 as a cognate at this time would "hide" its role in the concentration and MKT 425.  M. Vancour notified W. Yu, Chair of the Computer Science Dept. 

The proposal was revised to drop MKT 427, add MKT 450, drop ENG 316, and retain CSC 200.

Motion to approve: Kathy Mauro; Second: Wes O'Brien

Motion passed: 10-0-0

  • Nikolaos Chrissidis contacted the NMC to determine the best way for the History Dept. to present the same change (adding "9-credits in History") to all of its 300-level courses.  This change would affect 41 courses.  The NMC decided it would be advantageous (and environmentally friendly) to have the History Dept. submit one revised course proposal listing each course number.
  • The NMC briefly discussed the development of its bylaws.  Tricia Lin will distribute revised bylaws to the committee for their review at our first meeting next semester. 

Meeting adjourned at 10:35am.

    Motion

  • Motion to approve revised program proposal for Marketing Concentration in Business Administration (B.S.)

To:       The Notifications Management Committee (NMC)

From:   Richard Kustin, Department of Marketing

Re:       In support of the Department of Marketing's program proposal

Date:    7 Dec. 2006

This is a statement from the Department of Marketing clarifying our position concerning the department's decision to revise the current concentration in marketing as part of the school of business. Details of this proposed revision are attached. We respectively request this statement be added to the minutes of the NMC's meeting.

The entire purpose of the proposed changes is to provide a program that is both comprehensive and responsive to marketplace demands to better prepare our marketing students for life after school. AACSB Standards, while meriting consideration, play no significant role in the Marketing Department's initiative to revise its concentration requirements.

The proposed program revision is based on our analysis of existing marketing programs from a diverse group of business schools throughout the New England and New York areas, and an assessment taken from a small group of firms in the New Haven - New York City markets.

To bring the matter up to date, the proposal for the Marketing Concentration revision was accepted by the Marketing Department, presented to and accepted by the Business School Curriculum Committee (BSCC) and then approved by the NMC. The proposal called for dropping ENG 316 and CSC 200 from the marketing concentration, in line with practice at other business schools and industry needs. With the proposal meeting the requirements of both the UCF and the NMC Richard Kustin informed the English department which accepted this action, and CS wanted a further discussion. Richard Kustin met with CS explaining the department's proposal, adding a gratuitous statement that to his knowledge AACSB applicants required a limitation of business course credits to 50% of total university credits. However, Dr. Kustin was unaware of recent changes in AACSB guidelines. Marketing wants to make it quite clear, however, that AACSB guidelines played no role whatsoever in our proposal to either the BSCC or the NMC.

Basic reasons behind the proposal concern the depth and breadth of our marketing offerings at Southern, in the light of local business education theory and practice, as well as community business needs.

In conclusion, the Marketing faculty, understand that affected departments in an approved and orderly program change have the right to express their concern when those changes will affect their course enrollments and allocation of faculty assignments. However, not with standing the department's evaluation and position concerning CSC 200, because it is a prerequisite for MKT 425, which is a required course in the concentration, we are at this point withdrawing our decision to drop this course. We will reevaluate the prerequisites for MKT 425 and consult with CS regarding the content and purpose of CSC 200.

Sincerely,

 

Shyam Lodha

Chair, Professor of Marketing

Richard Kustin

Associate professor of Marketing

 

Mel Prince

Professor of Marketing

Enda McGovern

Associate Professor of Marketing