the marketing concentration

The marketing concentration prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong basic understanding of business, concentrated knowledge of marketing theory and its technological applications, and a degree of specialized expertise in one or more specific functional marketing areas. Some of the topics studied include advertising, product development, market identification, consumer research, retailing, sales, industrial marketing, marketing management, and marketing strategy.As part of the Communication portion of the University Requirements, all marketing majors must take COM 205 - Fundamentals of Professional Presentations (3 credits).

In addition to the University Requirements and the Common Business Core courses in business administration, students specializing in marketing must also take the following:

Marketing Courses: 18 credits

MKT 321 - Consumer Behavior
MKT 425 - Marketing Research
MKT 427 - Marketing Management
Plus 9 credits (3 courses) selected with the advice of the
faculty.

Cognates: (6 credits)

CSC 200 - Personal Computer Applications