Dr. Lynn kwak
Associate Professor of Marketing
Lynn Kwak holds a Ph.D. from Florida State University and an M.A. from the University
of Minnesota both in Retailing. She earned her B.A. in Product Development from Ewha
Women's University in Seoul, Korea.
Her teaching interests are in the areas of marketing management, retailing, and consumer behavior. Her industry background includes, among other capacities, a managerial position dealing with Hispanic clients in the Chicago area, where she supervised sales teams and maintained customer relations.
She is a member of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology. Her research focuses on multicultural consumer buying behavior.
Middaugh, J., Kwak, L.E., & Meng, F. (2013). How shopping satisfaction contributes
to international tourism satisfaction and tourism expenditures by gender: Analysis
of U.S. tourists in South Korea. International Journal of Business Research, 13(1), 5-12. (PDF)
Kwak, L.E., & Price, M. (2012). Project-based peer teaching on socially responsible businesses. Journal of the Academy of Business Education, 13(Fall), 55-70. (PDF)
Kwak, L.E., & Sojka, J. (2011). Salesperson preference among Hispanic and Asian immigrants. American Journal of Business, 26(2), 118-128. (PDF)
Kwak, L.E., & Sojka, J. (2010). If they could see me now: Immigrants' use of prestige brands to convey status. Journal of Consumer Marketing, 27(4), 371-380. (PDF)
Kwak, L.E., Crown, D., & Black, C. (2010). Team characteristics and effectiveness in apparel product development. Journal of Textile and Apparel, Technology and Management, 6(4). (PDF)