Dr. Melvin Prince

Professor of marketing

Curriculum Vita

 PrinceMelvin Prince holds a Ph.D. degree from Columbia University. He is a professor of marketing at Southern Connecticut State University. He teaches graduate courses in marketing research, consumer behavior and advertising. His industry experience includes marketing research directorships at advertising agencies, manufacturing companies and the media. He is a member of the American Marketing Association, American Statistical Association, Association for Consumer Research, and the Society for Consumer Psychology, a division of the American Psychological Association.      Dr. Prince has been an analytic consultant to research companies and their clients. He has delivered addresses before the Advertising Research Foundation, the Association of National Advertisers and the Market Research Council. He has written three books, including Consumer Research for Management Decisions. His articles have previously appeared in such journals as Journal of Business Venturing, Journal of Economic Psychology, Business Horizons, Business Strategy Review, Journal of Advertising, and Journal of Advertising Research.
     A major theme of his articles is cutting-edge issues in research methodology, such as the reliability of positioning studies, innovative approaches to focus groups, and potentials of  mixed methods studies. He is a member of the editorial board of the Journal of Business Research.