Dr. Robert Forbus

Assistant Dean & Associate Professor of Marketing

Curriculum Vita

ForbusDr. Forbus is the co-author, with Dr. Jason Snyder, of the 2014 book titled  Today's Business Communication: A How-To Guide for the Modern Professional, published by Business Expert Press, New York, N.Y.  As a teacher, Dr. Forbus builds upon two decades of experience in marketing communications and public relations, only embarking on an academic career in 2004. Former owner of PROVATO Consulting, LLC, in Montgomery, Alabama, and former co-owner of ZIMPAL Group, LLC, in West Hartford, Connecticut, Dr. Forbus has an entrepreneurial orientation to his teaching and research.  Relocating to New England in 2006, Dr. Forbus began studies at the University Connecticut, and earned both a master's and a Ph.D. in 2010.  A member of the American Marketing Association, he serves as Assistant Dean of the School of Business and as Associate Professor of Marketing at Southern Connecticut State University.  Dr. Forbus' research focuses on advertising, health marketing, and brands.  He is especially interested in the impact of marketing upon marginalized and stigmatized consumers.  Furthermore, he continues to perform consulting work in strategic planning and marketing communications. 

     In the 1990s, Dr. Forbus' articles on business planning, marketing, banking and finance appeared in multiple issues of Independent Banker and Remodeling magazines.  His work on international trade matters appeared in the newsletters and on the Web site of the National Customs Brokers and Freight Forwarders Association of America.  He has been quoted as a spokesman of America's independent bankers in publications across the U.S. as well as on National Public Radio.