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Career Opportunities

According to the U.S. Bureau of Labor Statistics (BLS), in 2010, the mean annual wage for agents and business managers of artists, athletes, and public figures was $97,760, while promoters of art and sports events earned a mean annual salary of $66,290 ( The BLS reported that the employment of agents and managers of artists, performers and athletes was projected to grow much faster than average  through 2018 (

Careers in sport management include employment in industry segments such as:

  • Coaching and team management
  • Venue managers
  • Marketing and sales staff
  • Intercollegiate athletics administrators
  • Public relations specialists
  • Human resource managers
  • Finance managers

Careers in entertainment management include employment in:

  • Artist management companies
  • Event management companies
  • Talent booking agencies
  • Marketing and merchandising firms
  • Promotional companies
  • Live music venues and theaters
  • Accounting firms
  • Public relations firms
  • Festivals and mega-event organizations
  • Community events
  • Performing arts centers
  • Cultural heritage sites and museums
  • Media/communications organizations