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Learning Outcomes

At the completion of the graduate program in Sport and Entertainment Management, students will have demonstrated competence to: 

  • Acquire a mastery of skill development and an understanding of theoretical concepts in specific sport and entertainment management functions, such as communication, finance, law, ethics, facility and event management, marketing, and global issues that are related to these areas. 
  • Understand and apply the principles of resource management in sport and entertainment industries. 
  •  Demonstrate an appreciation of the diversity of a global society, and the influence of that diversity on planning, organizing, and implementing decisions in the sport and entertainment industry. 
  • Become familiar with the technology and skills that are necessary for effective research, communication, and management in today’s sport and entertainment industries. 
  • Understand the role of law, legal processes, and protocols in resolving real or “realistic” scenarios. 
  • Demonstrate the acquisition of marketing and promotional strategies for successful sport and entertainment businesses and venues. 
  • Utilize the understanding of ethical and moral standards in the business decision-making process and personal judgments. 
  • Experience the responsibility of developing a major project, research endeavor, or business plan. 
  • Attain high-level professional supervisory experiences through a professional experience. 
  • Acquire the tools necessary for lifelong learning.