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marketing department

Shyam Lodha
Chairman


CONCENTRATION IN MARKETING

The marketing concentration prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong basic understanding of business, concentrated knowledge of marketing theory and its technological applications, and a degree of specialized expertise in one or more specific
functional marketing areas. Some of the topics studied include advertising, product development, market identification,
consumer research, retailing, sales, industrial marketing, marketing management, and marketing strategy.

 

MINOR IN MARKETING (FOR NON-BUSINESS MAJORS)

All students wishing to minor in marketing must complete a minimum of 18 credits, including the following two courses:

  • MKT 200 - Principles of Marketing
  • MKT 321 - Consumer Behavior

Based on individual career needs and subject to completion of prerequisites, four additional marketing courses will be taken with departmental faculty advisement.