marketing team selected for national final
Mon., Feb 25
A team of eight marketing students from Southern Connecticut State University has been selected as a national finalist in the national AMA Collegiate Case Competition. The annual competition is hosted by the American Marketing Association (AMA), the largest professional marketing organization in the world. The AMA reported a record-breaking year for the competition, which is open to all collegiate chapters in universities across the United States, saying that they received the most case inquiries ever. However, only eight finalists could be selected.
Enda McGovern, associate professor of marketing (pictured above with the team, at far left), is the team's adviser and has been associated with SC-AMA since its inception on campus in 2006. "Being selected among the group of eight finalists is tremendous recognition of the creative work these students applied in making their submission," he says. "This is a prestigious competition fully supported by the AMA in their efforts to develop students for the real world of business. Southern students, in this instance, have proved their value in this regard."
The members of the Southern Connecticut Case Competition team are: Brandi Hooper, Aleks Rozynski, Sarah Bellerive, Kayleigh Apicerno, Emily Williams, Emily Orefice, Corey Dlugos, and Brian Taylor. These eight students aren't just finalists in the 2007-08 AMA Collegiate Case Competition; some are also founding members of SC-AMA, Southern's collegiate chapter of the American Marketing Association. In fact, this is the first year that Southern has been represented in this competition.
"Everyone was pretty surprised by our accomplishment, but I knew that we could achieve it if we put our minds to it," says Brandi Hooper, president of SC-AMA. "We made it this far and we couldn't be more excited. Now we need to focus on the next step, which is getting ready for the national competition in April."
This year's Collegiate Case Competition is being sponsored by McGraw Hill Higher Education. As part of the digital exploration, McGraw-Hill Higher Education plans to launch an e-commerce portal allowing students to purchase McGraw-Hill Higher Education textbooks and study aids direct. AMA case teams were challenged with developing marketing plans for McGraw-Hill Higher Education to drive students to this ecommerce portal. The end goal is to increase traffic and sales on the e-commerce site and to further foster and develop relations with students. This case brings together two important issues for marketing students: the development and delivery of new sources of learning content across a spectrum of media, and the Internet as part of an organization's business model.
The final round of the Collegiate Case Competition will take place at the Sheraton Hotel in New Orleans on April 3. The other seven finalist schools are: University of Pennsylvania; Loyola University - New Orleans; Southern Illinois University - Edwardsville; Texas State University - San Marcos; University of Nevada - Las Vegas; University of Wisconsin - Whitewater; and Western Michigan University. For additional information on SC-AMA or the national AMA Collegiate Case Competition, contact Dr. Enda McGovern at (203) 392-8918 or Mcgoverne2@southernct.edu, or visit www.sc-ama.com. ;
About SC-AMA:
The Southern Connecticut collegiate chapter of the American Marketing (SC-AMA) was established in 2006. SC-AMA is a collegiate organization for full-time undergraduate students at SCSU who not only have a strong interest in developing and practicing their marketing skills but also long to make valuable contributions to the college as a whole and to the greater New Haven community through research, program, and fundraising initiatives.
