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the marketing concentration

student reading outdoorsAs part of the Communication portion of the University Requirements, all marketing majors must take COM 205 - Fundamentals of Professional Presentations (3 credits).

In addition to the University Requirements and the Common Business Core courses in business administration, students specializing in marketing must also take the following:

Marketing Courses: 18 credits

MKT 321 - Consumer Behavior
MKT 425 - Marketing Research
MKT 427 - Marketing Management
Plus 9 credits (3 courses) selected with the advice of the
faculty.

Cognates: (6 credits)

CSC 200 - Personal Computer Applications