Dr. Richard Kustin
Associate Professor of Marketing
Richard Kustin is a Fulbright scholar with 20 years of corporate and 24 years of university teaching experience. In addition to the six years he has taught at Southern, he has also taught in Israel, Australia, and Belarus, and lectured in Romania. Dr. Kustin has published a readings text and more than 40 articles in domestic and international journals. His research grants have focused on product and marketing standardization and the effect on profit performance. In 2010 he published articles in each of the following referred journals: the Journal of Global Marketing, the Journal of Asia Pacific Marketing and Logistics and the Journal of Asia Pacific Business.
