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Marketing Students Excel

Wed., Feb 29

Southern is among 10 finalists in an American Marketing Association-sponsored competition that includes college students from around the globe.

The competition involves the development of a marketing plan for an academic publishing company. Four of the business students who worked on the plan will present it during the AMA's 34th annual International Collegiate Conference in New Orleans scheduled for March 22 to 24. Cash prizes will be CASE studentsawarded for the best plans.

"We are very proud and deeply honored that our (plan) has been recognized by AMA," says Cassandra Cortese. "Our excitement over this accomplishment is particularly high because this is only our second year as a student organization. In years past, there was a chapter, but it had gone dormant. We have spent four semesters reactivating and rebuilding."

Robert Forbus, associate professor of marketing and adviser to the chapter, is pleased with the effort and performance of his students.

"The students who worked on this (project), and all the members of our collegiate chapter, are a treasure," Forbus says. "I'm truly fortunate to coach such wonderful students who will soon take their place in the world as professionals. I hope the AMA's recognition of their talent and hard work will bring positive attention to them, and to our Business School, as well. And, of course, this recognition is an excellent resume enhancer for our students when they enter the job market."

Pictured above are (standing, from left):  Peter Romas (secretary), Nicholas Gallicano, Marina Virgalla, and Daniel Morales; and (seated, from left):  Dr. Ellen D. Durnin (dean), Emily Burkhardt (vice president), Cassandra Cortese (president), and Dr. Robert Forbus (adviser).

In addition to Southern, the schools recognized as top 10 finalists are:

  • Aurora University
  • British Columbia Institute of Technology
  • Hofstra University
  • Portland State University
  • Texas State University - San Marcos
  • University of Arizona - Tucson
  • University of Pennsylvania
  • University of Wisconsin - Eau Claire
  • University of Wisconsin - Whitewater