ENG 100:

Library Research Class

11/04/02

DUE: Wednesday, November 6^th.

Instructions:

1) Work in pairs.

2) Visit the basement of Buley Library to find magazines to evaluate.

3) Photocopy the ads evaluated and the front covers of magazines used.

4) Hand in one legibly handwritten or typed project.

5) This assignment should be approx. 1^1/2- 2 pages long.

Choose two different magazines:

1) One targeted at a male/general audience

2) One targeted at a female audience

Compare and contrast the editorial and advertising in the two magazines.

1) Evaluate the cover of the magazine. What products (if any) might the cover be selling? Check the contents and record if products used on the cover are listed.

2) Choose two to three advertisements for each magazine, and analyze how the editorial surrounding the advertisements is/is not linked to the ads.

3) Are there articles elsewhere in the magazine that could challenge/criticize the products being sold in the ads? OR Support the products being sold? If so, explain how.

Conclude by evaluating the ≥ad-edit linkage≤ in the magazine: How do your findings support, challenge, or extend Gloria Steinemπs findings in ≥Sex, Lies, and Advertising≤? (Consider specifically pg. 286)