Dr. Richard Kustin, Associate Professor, Marketing

FOCUS: Global Marketing Theory, Strategy and Practice

SCHOLARSHIP:

The J. William Fulbright Foreign Scholarship Board awarded September 1995.

Fulbright Scholarship, Republic of Belarus (of the former USSR), Visiting Professor Scholar, and advisor, Minsk State University, courses: International Management and Global Marketing,

VISITING POSITIONS:

The Technical University – Cluj Romania, presented a two-day seminar on Strategic Marketing,

May 2005.

The Technical University – Cluj Romania, presented a two-day seminar on Professional

Selling and Sales Management, January 2006.

Minsk State University, Minsk, Belarus, Fulbright Scholar, Professor, Fall 1995. Undergraduate,

and graduate courses in International Management and Marketing.

Australian Catholic University, Sydney, Australia, School of Business, Assistant Professor

Marketing and Director of Business Internship, 1991 to 1994. Taught undergraduate and

graduate Marketing and International Management courses.

Boston University, at Ben-Gurion University of the Negev, Beer-Sheba, Israel, Associate

Professor, Summer 1989. Graduate courses: Management Policy and International Business.

PUBLICATIONS/Texts:

The Global Imperative: Marketing and Management, Theory and Applications, 4^th edition,

Richard A. Kustin (ed.), 2005, Whittier Publications, Inc., Island Park, New York.

The Global Business Environment: Theory, Applications and Cases, with Robert Jones and

Massoud Farahbakhsh, 1995, Whittier Publications, Inc., Long Beach, New York.

Text Articles:

“The Global Imperative: An Overview,” in The Global Imperative: Marketing and Management, Theory and Applications, 3^rd edition, Richard A. Kustin, (ed.), 2004, Whittier Publications, Inc., NY, pp. 1-14.

“Standardized Multinational Advertising: Changes in Consumer Perceptions,” with Darryl Mitry, in The Global Imperative: Marketing and Management, Theory and Applications, 2nd edition, Richard A. Kustin, (ed.), 2003, Whittier Publications, Inc., NY, pp. 243-258.

Journal Articles (refereed):

A Study of Hofstede’s Culture Value Survey in a Post-Soviet Country: Perspectives from Belarus, Journal of Transnational Management, 2006, Vol. 11 no.4. pp. 3-17.

The Global Imperative, with Shyam Lodha, in New England Business Administration, New Haven CT., 2005, pp. 10-12.

Marketing Mix Standardization: A cross-cultural study of four countries, International Business Review, 2004, Vol.13, pp 637-649.

A Re-Examination of the Global Advertising Paradigm, in Advances in Marketing: Theory,

Practice and Education, Joyce A. Young, Robert D. Green, and Faye W. Gilbert, eds. Society

For Marketing Advances, Terre Haute, IN., 1999, pp. 92-96.

Global Standardized Advertising? in Global Perspectives, Don Schwartz and Glen Earl (eds.),

International Business Association, San Diego, May, 1999, pp. 108-116.

Conferences:

An Examination of the Culture Dimensions in Belarus: Perspectives for Marketing Strategy

Application, International Academy of Business and Technology, May 29-June 1, ‘06 Mystic, CT.

The Global Imperative, New England Business Administration Association, May 23-24, 2005, New Haven, CT.

Global Standardized Advertising? International Business Association, May 19-22, 1999, Cancun, Mexico.

Transitional Management and Marketing Development in Belarus, Academy of International Business, October 8-12, 1997, Monterrey, Mexico.

Organizational Change Dynamics for the Global Corporation, with Robert Jones, International Association of Management Conference, August, 1997, Montreal, Canada.

Global Strategy for the 21st Century, International Association of Management Conference, August,1997, Montreal, Canada.

European Cooperative Perspectives: A Multi-Strategic Approach, with Robert Jones, AMA

Summer Marketing Educators' Conference, August 3-6, 1996, San Diego, CA.

Socioeconomic Impediments to Market Reform: Market Orientation in Belarus, Conference on

Marketing Strategies for Central and Eastern Europe, November 30 - December 1, 1996,

Vienna, Austria.

Scholarly Activities:

Editor, International Journal of Quality and Standards (2006)

GRANTS:

Australian Catholic University: Empirical research studies of market globalization, 1993.

Australian Catholic University: Researched standardized program and process marketing, 1992.

Heinz Corporation of Israel: Researched consumer product perceptions in Israel, 1989.

WORK IN PROGRESS:

Global marketing strategy, standardization and market performance of Japanese and Australian firms (directed to the Journal of Marketing).

EDUCATION:

Nova Southeastern University, Ft. Lauderdale, FL., D.B.A.: Management and Marketing.

Baruch College, (CUNY), New York, M.B.A., Major: Management, Minor: Marketing.

Queens College, (CUNY), New York, B.A, Major: Economics, Minor: Social Sciences.

DISSERTATION:

D.B.A. “A Comparative Analysis of the Leadership Attitudes of American and

Japanese/American Managers in the United States.”