MELVIN PRINCE,  Marketing

BOOKS PUBLISHED:

Social Crisis and Deviance (with H.A. Bloch) NY: Random House, 1968.

Consumer Research For Management Decisions NY: Wiley, 1982.

Inside Advertiser and Agency Relationships. Association of National Advertisers 2006, co-authored with M . Davies

JOURNAL ARTICLES PUBLISHED:

“Crossover of Happiness in Married Couples” (with Chris Manolis and Randi Minetor) chapter in Quality of life in a Turbulent World (ed. Richard Estes), NY: Springer Press, 2007.

“Franchise Compliance and Satisfaction: A Causal Model of Franchise Relationships,” (with M. Davies et. Al.) Proceedings of 2006 Annual Conference of the Eastern Academy of Management 43^rd Annual Meeting. Saratoga, New York (May, 2006)

“Dynamics of Trust between Clients and their Advertising Agencies: Continuities in Performance Theory,” Academy of marketing Science Review, 2005 (with M. A. Davies)

“A Cross-Cultural Comparison of the Impact of Role Strain on Job Performance, Job Satisfaction, and Life Satisfaction among Sales Representatives in the USA and Canada,” (with R. Engle) International Business Review, forthcoming

“Focus Group Applications” (with M. Davies) chapter in Polling America (ed. Sam Best), CT: Greenwood press, 2005, 240-242.

“The Impact of Role Strain on Work and Life: A Cross-cultural Comparison.” (with Robert Engle) Insights into a Changing World Quarterly, (2005) Vol. 2005, (1), 1-14.

“A Role Conflict, Role Ambiguity, and Role Strain Model of job Performance, Job Satisfaction and Life Satisfaction among Sales and Sales Support Employees at a Pharmaceutical Company,” (with Robert Engle and Ken Laird) Journal of Pharmaceutical Marketing and Management, 16 (1), 2003, 59-79. (Released February, 2005).

“Diamond Geezers.” Business Strategy Review, Vol. 15 (4), Winter 2004, 22-27. 

“The Animal Within.” (with M.A. Davies) Business Strategy Review, Vol. 15 (3), Fall 2004, 48-51.

“Contributions of Focus Groups to Survey Questionnaire Design,” (with M. Davies) Business Journal, vol 19,Fall-Spring 2004, 14-18.


“A Role Conflict, Role Ambiguity, and Role Strain Model of job Performance, Job Satisfaction and Life Satisfaction among Sales and Sales Support Employees at a Pharmaceutical Company,” (with Robert Engle and Ken Laird) Journal of Pharmaceutical Marketing and Management, Vol. 16 (1), 2003.

“Inter-group Communication Simulation Among Cross-Disciplinary Student Teams:Longitudinal Analysis of an Experiential Process” (with Mark Spence and Ken Laird) Journal for the Advancement of Marketing Education, Vol.3, 2003, pp. 26-39.

“Define and Refine: How Focus Groups Can Help Questionnaire Development,” (with Mark Davies) Quirk’s Marketing Research Review, Vol. 17 (11), December 2003, pp. 66-70.

“A New Model of Cross-Cultural Communication Competence” (with Elihee Mohammed) Proceedings of the 2003 NEBAA International Conference May 30-31, 2003.

“Personal Income and Beliefs Affecting Happiness” (with Chris Manolis), Advances in Quality of life Theory and Research, Edited by Joseph Sirgy, Don Rahtz, and A. C. Samli, (Dordrecht, Netherlands, Kluwer Academic Publishers), pages 27-40, 2003.

"Consumer Income and Beliefs Affecting Happiness" (with Chris Manolis) International Quarterly Journal of Marketing, Vol. 2, Nos. 1-4, Pages 35-45, 2002.

“Governance Rules, Mutual Commitment and Influence Strategies Between Alliance Partners” (with Shyam Lodha) Proceedings of the 2002 NEBAA International Conference on Globalization in the 21st Century May 30-31, 2002.

"Co-Branding Partners: What Do They See in Each Other?” (with Mark Davies) Business Horizons September-October 2002

“Presentational Features of US and UK Christmas Season Advertising in Sunday Journal and Tabloid Newspapers: Cross-Cultural Content Analysis” (with Mark Davies) Business Journal Southern Connecticut State University, Fall-Spring 2002


“Information Priorities of American Export Marketers.” (with Ken Laird) Journal of Practical Global Business, Spring 2002.

“Moderator Teams: An Extension to Focus Group Methodology,” (with Mark Davies) International Journal of Qualitative Market Research Vol. 2, January, 2002.

"Advertising in Mexico" Encyclopedia of Advertising Chicago: Fitzroy Dearborn,(2002)

“Personal Income and Beliefs Affecting Happiness” (with Chris Manolis) Proceedings of the Fourth International Society of Quality of Life Studies: Washington, D.C. (November, 2001).

“Strategic Challenges of Co-Branding” (with Mark Davies) Proceedings of the Academy of Business Administration 2001 International Conference: Lisbon, Portugal (August, 2001).

“Cross-National Measure Validation of the Material Values Scale: US and UK Samples” (with Mark Davies and Chris Manolis) Proceedings of the Fourth International Research Seminar on Marketing Communications and Consumer Behavior (June 2001) IAE aix-en-provence: The La Londe Seminar 28th International Research Seminar in Marketing, 199-213.

“Information Priorities of American Export Marketers,” (with K.Laird) Proceedings of NEBAA International Conference, Aberdeen Scotland (May, 2001)

“Newspaper Advertising Presentation, Symbolic Communication and Buyer Behavior” International Quarterly Journal of Marketing, Vol. 1, No. 1, (January – March, 2001)


“Are Three (or More) Heads Better Than One for Moderating Focus groups?” Quirk’s Marketing Research Review (December 2000), pp.40-43.

"Goods Vs. Services: An Extension of the Richins and Dawson Materialism Scale," (with C. Manolis, C. Brooks, and R. Florsheim) Marketing in a Global Economy: Proceedings of The Academic Council of the American Marketing Association, June 28- July 1, 2000: Buenos Aires, Argentina.

"Exploratory and Confirmatory Modeling of a Materialism Scale" (with M.A. Davies and C. Manolis) Proceedings of the 15th International Statistical Modelling Conference, July, 2000: Bilbao, Spain , 406-411.

"International Gray Markets Make Companies and Their Distributors See Red" Business Horizons (March-April, 2000), Issue 43, No. 2.

"The Longevity of New Agency Accounts: A Comparative Study of US and UK Advertising Experiences,” Journal of Advertising, volume 28, number 4 (March, 2000), 75-89.

"Presentation of US and UK Advertising in Journal and Tabloid Sunday Newspapers: A Cross-Cultural Content Analysis" Proceedings of the ACR 1999 European Conference, France, June 1999.

"Supermodels as Advertising Spokeswomen in American Society" (March, 1998) Marketing Research Review

"Competitive Advantage in Newly Democratized Countries" The Book of Readings. Fancher, NY: The Institute of Business Administration and Technology Vol. 1, No. 1, July 1997.

"Recent Trends in Ad Media Spending in the Asian Pacific Rim" Proceedings of the Advertising Research Foundation 1996 Global Research Workshop

"Media Advertising Patterns in the Asian Pacific Rim" Proceedings Abstracts of the 1996 Annual Conference of the Academy of Business Administration (December, 1996)

"Development and Ad Expenditure Trends in the Asian Pacific Rim" Academy of Business Proceedings.
(December, 1995).

"Organizational Learning and Marketing Strategies: A Theoretical Framework," The 1994 National Conference of the Academy of Business Administration, Los Vegas, Nevada, February 22-27, 1994.

"External Search and Consumer satisfaction: A Causal Model," Proceedings of The 1993 Joint Statistical Meetings, San Francisco, California, August 8-12, 1993.

"Positioning the Marketing Department," The 1993 National Conference of the Academy of Business Administration, Los Vegas, Nevada, February 24-28, 1993.

"Risks and Prospects of Joint Ventures in the
Soviet Region With Participation of Foreign Companies," Proceedings of the Creating and Managing Joint Ventures With European Enterprises Workshop Chicago: November 12-13, 1992.

"Women, Men and Money Styles," Journal of Economic Psychology, Press (Vol. 14, No. 1 March, 1993), pp. 175-182.

"Self-Concept, Money Beliefs and Values," Journal of Economic Psychology, (Vol. 14, No. 1 March, 1993), pp. 161-173.

"Choosing Simulated Test Market Systems," Marketing Research, Vol. 4, No.3 September, 1992, pp. 14-16.

"An Econometric Model for the Sales Impact of Supermarket Price Promotions," Journal of Promotion Management, Vol. 1, No. 2 (Winter 1991), pp. 81-83.

"How Consistent is the Information in Positioning Studies?" Journal of Advertising Research, 30: 3, June/July 1990, pp. 25-30.

"Uses and Abuses of Single Source Data for Promotional Decision-Making" Marketing Research, Vol. 1, No.4 December, 1989, pp. 18-21.

"How To Forecast New Product Distribution" Journal of Business Forecasting, Winter, 1986, pp. 28-29.


"Comparing Notes on Facts of Nonacademic Life for Sociologists" The American Sociologist 10, Feb., 1975, p. 51.

“Impact of a Fear Reduction Ad Campaign on Mass Transit Users," Developments in Quality of Life Studies in Marketing: Proceedings of the Academy of Marketing Sciences Fourth Quality of Life/Marketing Conference, M. Joseph Sirgy, et al, eds. Wash. DC: Vol. 4, November 19-22, 1992, pp. 50-52.

"Gender and Money Attitudes of Young Adults," Proceedings of the ACR Conference on Gender and Consumer Behavior, Janeen Arnold Costa, Ed., Salt Lake City, Utah, June 1991, pp. 284-291.

"Designing Scanner Experiments: The Sampling Issues" Proceedings of the Third ARF Behavioral/Scanners Data Workshop, New York, June 1991.

"Some Uses and Abuses of Single Source Data for Promotional Decision?Making" Transcript Proceedings ARF WORKSHOP Fulfilling the Promise of Electronic Single Source Data. New York: Advertising Research Foundation, 1989 pp. 195-201.

A Model of Industrial Brand Loyalty" Proceedings of the Pittsburgh Symposium on Modeling, Spring 1989, pp. 73-77.

"How Consistent is the Information in Positioning Studies?" Proceedings ARF. New York: Advertising Research Foundation, September, 1988.

"'No-Frills' Promotion Research With Scanner Data" Proceedings of Promotion Effectiveness Workshop,
New York: Advertising Research Foundation, 1987.

"Innovative Technologies to Create and Implement Profitable Packaged Goods Pricing Strategies and Tactics" The First Annual Conference on Pricing, New York : The Pricing Institute, December, 1987

"Art and Science of Asking Questions: The Methodology of Questionnaires" Proceedings??ARF Research Quality Conference. New York: Advertising Research Foundation, September, 1987.

PAPERS PRESENTED AT CONFERENCES

”A Miniature Theory of Antecedents in Client-Agency Longevity,” with Mark Davies, Presented at Academy of Marketing, Royal Holloway Conference centre, Egam, Surrey, UK, July 3-6, 2007.

Franchise Compliance and Satisfaction” with Mark Davies et al, Presented at the Eastern academy of Management 43^rd Annual Meetings, Saratoga, New York, May 10-May13, 2006.

“Qualitative Exsplanation and Model formalization in Consumer Marketing,” Presentede at AMA Educators Conferencew Winter meetings, Feb 17-20, 2006, St. Petersburg, Florida.

“Life Satisfaction of dual Career Couples,” (with Chris Manolis and Randi Minetor) Presented at the annual Conference of the International Society for the quality of Life, Philadelphia, Pa. Fall 2004.

“Dynamics of Trust between Clients and their Advertising Agencies: Continuities in Performance Theory,” NEBAA Conference at Southern Connecticut State University, May, 2004.

“Qual and Quant: Can and Should They Be Combined,” (with M. Davies) Advertising Research Foundation Week of Workshops, New York, NY September 23, 2003. Also presented at the Market Research Council New York, New York and the SCSU Business School Forum, September, 2003.

“A Measurement Model of Cross-Cultural Orientation,” (with Mohammed Elihee) 2003 NEBAA International Conference , New haven, CT, May 29-30, 2003


“A Cross-Cultural Comparison of the Impact of Role Strain on Job Performance, Job Satisfaction, and Life Satisfaction among Sales Representatives in the USA and Canada,” (with Robert Engel) Eastern Academy of Management Annual Conference : Baltimore, May 2003.

“Income and Personal Beliefs Affecting Happiness” (with C. Manolis) Seventh Faculty Research Conference SCSU (April 2002).

“A Job Stress and Role Strain Model of Job Performance, Job Satisfaction, and Life Satisfaction Among Sales and Sales Support Employees” (with Robert Engel and Ken Laird) Southern Management Association of the Academy of Management, November 6-9, 2002..

"Cross-National Measurement Validation of the Richins and Dawson Material Values Scale" (with C. Manolis and M. A. Davies) under review at Journal of Economic Psychology. Also to be presented at IAE AIX-EN-PROVENCE Marketing Conference, French Riviera, (June 2001)

"Longevity of Advertising Agency Accounts" European Marketing Association Conference, November 1996 (with Mark Davies)

"A Taxonomy of Comparative Consumer Expenditures" Joint 1996 Meetings of the Classification Society of North America and the Numerical Taxonomy Group (June, 1996)

"Impact of Socio-Political Forces On Foreign Joint Ventures in the Soviet Commonwealth of Independent States," paper presented at The Society for the Advancement of Socioeconomics Fifth Annual International Conference, New York City, March 26-28, 1993 (with Vladimir Kvint).

"A Simulation Study of Gender and Geography As Factors in College Inquirers' SAT Scores," paper presented at the Fourth Conference on Social Research. New York City, November 12, 1992 (with Fred Tyler).

"Loglinear Analysis of Some Demographic Correlates of Fear on the New York City Subways," paper presented at the Sixth New England Statistics Symposium. Waltham, Mass., April 18, 1992.
"Self-Concept and Money Attitudes," presentation at the Hofstra Conference on Money: Lure, Lore and Liquidity, Hempstead, November, 1991.

"Emerging Buying Styles," paper presented at The 32nd Annual Conference of the American Association for Public Opinion Research (AAPOR), May, 1977.

Presentation on "Men As Consumers of Toiletries and Fragrances," Cosmo Expo 4, New York, New York, June 22, 1976.

Seminar offered on "Performing Effective Marketing Research,"
Advanced Management Research Seminars (with Robert Parket et al) Toronto, September, 1974.

Articles Published In Books:
”Cross-Over of happiness in Married Couples,” (with Chros manolis and Randi minetor) chapter in Quality of life in a Turbulent world (ed. Richard Estes), NY: Springer Press 2007, 191-207.

"Focus Groups Can Give Marketers Early Clues" in Focus Group Interviews: A Reader (J.B. Higginbotham and K.J. Cox, eds.) Chicago: American Marketing Association, 1979, pp. 81-83.

Other Articles:

"Money Attitudes: What Do Women and Men Want?," New York Marketing Review, January, 1992.

"Pay Raises: Have It Your Own Way Through Personal
Marketing," New York Marketing Review, Vol. 47 No. 2 November, 1991, pp. 11-14.

"Back-to-Basics Scanner Research" Marketing Week Jun. 15,1987

"Market Researchers Can Provide Expert Testimony" Marketing News, Sept. 12, 1986.

"An Agency Perspective on Shortcomings and Problems with
Fieldwork Organizations" Marketing News, Sept. 2, 1983 (w/G. Linda)


"Focus Groups Can Give Marketers Early Clues" Marketing News,
September 8, 1978, p 12.

"Predicting Commercial Effectiveness" New York Marketing Review, September, 1975, pp. 13-14.


WORKING PAPERS

"Money Attitudes and Self-Image" Fordham GBA Working Paper 91-7-3, December 1991.

"Problematics of Sample Design in Promotion Experiments" Fordham GBA Working Paper 91-7?2, December 1991.

"Gender and Money Attitudes" Fordham GBA Working Paper 91-7-1, January 1991.

INSTITUTION GRANTING Ph.D.:

Columbia University