MARK T. SPENCE Marketing
CHAPTERS/SECTIONS PUBLISHED IN BOOKS:
"Motivating and Evaluating Group Projects." In Great Ideas for Teaching
Marketing,
3rd edition, edited by Joseph F. Hair, Jr., et al, South Western
College Publishing, 1996.
JOURNAL ARTICLES PUBLISHED:
"Problem-Problem Solver Characteristics Affecting the Calibration of
Judgments."
Organizational Behavior and Human Decision Processes (September
1996).
CONFERENCE PAPERS ORALLY DELIVERED:
"How Group Size Affects the Quality of an Individual's Contribution to a
Focus Group: An
Empirical Study." Northeast Business and Economic
Association Annual Conference,
1996.
RESEARCH IN PROGRESS:
"The Moderating Effects of Problem Characteristics on Experts' and Novices'
Judgments." Journal of Marketing Research (accepted for publication, with
tentative
publication date November 1996 or February 1997)
"Managerial Intuition: A Conceptual and Operational Framework." Business
Horizons
(tentative publication date January 1997)
With James Thorson. "The Effect of Expertise on the Quality of Appraisal
Services."
Journal of Real Estate Research (forthcoming)