MARK T. SPENCE Marketing

CHAPTERS/SECTIONS PUBLISHED IN BOOKS:

"Motivating and Evaluating Group Projects." In Great Ideas for Teaching Marketing,
3rd edition, edited by Joseph F. Hair, Jr., et al, South Western College Publishing, 1996.

JOURNAL ARTICLES PUBLISHED:

"Problem-Problem Solver Characteristics Affecting the Calibration of Judgments."
Organizational Behavior and Human Decision Processes (September 1996).

CONFERENCE PAPERS ORALLY DELIVERED:

"How Group Size Affects the Quality of an Individual's Contribution to a Focus Group: An
Empirical Study." Northeast Business and Economic Association Annual Conference,
1996.

RESEARCH IN PROGRESS:

"The Moderating Effects of Problem Characteristics on Experts' and Novices'
Judgments." Journal of Marketing Research (accepted for publication, with tentative
publication date November 1996 or February 1997)

"Managerial Intuition: A Conceptual and Operational Framework." Business Horizons
(tentative publication date January 1997)

With James Thorson. "The Effect of Expertise on the Quality of Appraisal Services."
Journal of Real Estate Research (forthcoming)