Business Administration, B.S. - Concentration: Marketing

The marketing concentration at Southern prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong basic understanding of business, concentrated knowledge of marketing theory and its technological applications, and a degree of specialized expertise in one or more specific functional marketing areas. Some of the topics studied include social media marketing, digital marketing, consumer behavior, marketing research, marketing analytics, product development, advertising, sales, retailing, and global marketing.