Media and Body Image
Dove's Campaign for Real Beauty
Celebrating women of true sizes, and campaigning for a "pro-age" attitude, Dove broke barriers by encouraging girls and women of all shapes, sizes, and ages to love their bodies.
Check out two of their commercials, Dove Evolution and Dove Self-Esteem online by clicking on the links below.
Dove Campaign for Real Beauty
DID YOU KNOW...
- The average weight of a model is 23% lower than that of an average woman; 20 years ago, the differential was only about 8%.
- There is now a $33 billion diet industry that was non-existent 20 years ago.
- In the last 25 years there has been a 60% increase in females shown purely as decorative/sex objects.
- Eating disorders have increased by 400% since 1970.
- The body type portrayed in advertising as the ideal is naturally possessed by only 5% of females in the United States.
- In a recent survey by Teen People magazine, 27% of the girls felt that the media pressures them to have a perfect body.
- 69% of girls in one study said that magazine models influence their idea of a perfect body shape.
- The average weight of a model is 23% lower than that of an average woman; 20 years ago the differential was only 8%.
Twenty Ways to Love Your Body
Compiled by Margo Maine, Ph.D.
Think of your body as the vehicle to your dreams. Honor it. Respect it. Fuel it.
Your body is extraordinary--begin to respect and appreciate it.
- Create a list of all the things your body lets you do. Read it and add to it often.
- Become aware of what your body can do each day. Remember it is the instrument of your life, not just an ornament.
- Create a list of people you admire: people who have contributed to your life, your community, or the world. Consider whether their appearance was important to their success and accomplishments.
- Walk with your head held high, supported by pride and confidence in yourself as a person.
- Don't let your weight or shape keep you from activities that you enjoy.
- Wear comfortable clothes that you like and that feel good to your body.
- Count your blessings, not your blemishes.
- Think about all the things you could accomplish with the time and energy you currently spend worrying about your body and appearance. Try one!
- Be your body's friend and supporter, not its enemy.
- Consider this: your skin replaces itself once a month, your stomach lining every five days, your liver every six weeks, and your skeleton every three months.
- Every morning when you wake up, thank your body for resting and rejuvenating itself so you can enjoy the day.
- Every evening when you go to bed, tell your body how much you appreciate what it has allowed you to do throughout the day.
- Find a method of exercise that you enjoy and do it regularly. Don't exercise to lose weight or to fight your body. Do it to make your body healthy and strong and because it makes you feel good.
- Think back to a time in your life when you felt good about your body. Tell yourself you can feel like that again, even in this body at this age.
- Keep a list of 10 positive things about yourself--without mentioning your appearance. Add to it!
- Put a sign on each of your mirrors saying, "I'm beautiful inside and out."
- Choose to find the beauty in the world and in yourself.
- Start saying to yourself, "Life is too short to waste my time hating my body this way."
- Eat when you are hungry. Rest when you are tired. Surround yourself with people that remind you of your inner strength and beauty.
Source: National Eating Disorders Assocation
For more information, click on the links below:
The National Women's Health Information Center is a service of the Office on Women's Health (OWH) in the US Department of Health and Human Services (HHS). OWH works to improve the health and well-being of women and girls in the United States through its innovative programs, educating health professionals, and motivating behavior change in consumers through the dissemination of health information.
The National Eating Disorders Association (NEDA) is the largest not-for-profit organization in the United States working to prevent eating disorders and provide treatment referrals to those suffering from anorexia, bulimia and binge eating disorder and those concerned with body image and weight issues. NEDA is dedicated to expanding public understanding and prevention of eating disorders and promoting access to quality treatment for those affected along with support for their families through education, advocacy and research.
Body Image Health provides information and tools for parents, teachers, and others who wish to prevent body image, eating, fitness and weight problems before they start.
In response to unhealthy and exploitive images of women in the media, NOW Foundation established the Love Your Body Campaign to promote positive, healthy images of women and girls, protest harmful and offensive advertisements, and raise awareness about women's health issues.
** Sources: Love Your Body Day, Women Health.gov, National Eating Disorder Association.