The Minor in Marketing provides an opportunity for students in all fields to familiarize themselves with marketing concepts. Based on their career needs, students can select courses such as social media marketing, digital marketing, advertising, retailing, and sales. The minor in marketing is open to all non-business majors.
Marketing is one of the broadest areas of study in the business field. It is a dynamic process that touches us throughout our lives. We are all familiar with marketing from our personal experiences and observations as consumers in the most advanced consumer-oriented society in the world. Our complex contemporary marketing system of buyers and sellers demands that businesses effectively compete in the marketplace. If they do not, they will not survive. We market many different things in addition to goods, including ideas, causes, places, services, performances, groups, and people. Marketing targets our present and potential customers.
SUMA Marketing
SUMA is SCSU’s collegiate chapter of the American Marketing Association. SUMA provides members with marketing and professional experience through national competitions, fundraising, community service, and much more. The mission of SUMA is to connect members to the resources necessary to establish and develop professional skills such as communication, networking, and leadership in order to prepare for their future careers.