Students pursuing the Social Media Minor study social media history, theory, development, criticism, management and analysis of the societal and individual impact of our advancing digital culture. The minor prepares students for career opportunities that support and fulfill the growing online needs of national and global organizations and to become informed and critical social media users, producers, managers and consumers. The Social Media Minor answers the growing demand for graduates trained in the professional use of social media, and responds to the rapidly evolving digital culture that has irreversibly transformed how we experience ourselves, others, and our world. No longer a novel distraction, social media has become a complex and integral component of everyday life about which everyone needs knowledge and understanding. The Social Media Minor, in its capacity to promote the critical analysis of societal changes and challenges posed by the advancing digital culture, is a vital step toward acquiring that knowledge and understanding.