Building and maintaining positive relationships with external audiences is the core of public relations. Students will develop a combination of writing, social media, persuasive, and technical skills, then apply them through tactics and media choices to create a favorable image for their clients.
The minor draws from Journalism, Marketing, Professional Writing, and Communication, Media & Screen Studies courses to help students learn about media relations and branding campaigns for corporate, governmental, and nonprofit clients. Course options in Art, Media Studies, Political Science, Public Health, and Sport Management give students a content-area context in the field.
Careers
The minor in Public Relations will help prepare students for careers in media relations, publicity and promotion, public affairs and government relations, event planning, corporate communications, and crisis management.
School / College
College of Arts & Sciences
Department
Communication, Media, and Screen Studies
English
Journalism
Contact
Dr. Cindy Simoneau