Marketing is one of the broadest areas of study in the business fields. It targets our present and potential customers, and includes personal use consumers, such as our families, as well as other business and organizations who purchase products for resale, as inputs to production, or to run their own operations. At Southern, your studies will give you a strong basic understanding of business, concentrated knowledge of marketing theory, and a degree of specialized expertise in one or more specific functional marketing areas. Topics include advertising, product development, market identification, consumer research, retailing, and marketing strategy — all key components to a successful career in marketing.
The marketing concentration at Southern prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong basic understanding of business, concentrated knowledge of marketing theory and its technological applications, and a degree of specialized expertise in one or more specific functional marketing areas. Some of the topics studied include social media marketing, digital marketing, consumer behavior, marketing research, marketing analytics, product development, advertising, sales, retailing, and global marketing.