Marketing is one of the broadest areas of study in the business fields. It targets our present and potential customers, and includes personal use consumers, such as our families, as well as other business and organizations who purchase products for resale, as inputs to production, or to run their own operations. At Southern, your studies will give you a strong basic understanding of business, concentrated knowledge of marketing theory, and a degree of specialized expertise in one or more specific functional marketing areas. Topics include advertising, product development, market identification, consumer research, retailing, and marketing strategy — all key components to a successful career in marketing.
Department of Marketing Programs
The Master of Business Administration (marketing concentration) prepares individuals for leadership positions in business, nonprofit, or governmental organizations. The program is multidisciplinary and follows a systems approach to understanding the internal and external forces that influence the development of an organization.