Marketing is one of the broadest areas of study in the business fields. It targets our present and potential customers, and includes personal use consumers, such as our families, as well as other business and organizations who purchase products for resale, as inputs to production, or to run their own operations. At Southern, your studies will give you a strong basic understanding of business, concentrated knowledge of marketing theory, and a degree of specialized expertise in one or more specific functional marketing areas. Topics include advertising, product development, market identification, consumer research, retailing, and marketing strategy — all key components to a successful career in marketing.
Department of Marketing Programs
The marketing concentration at Southern prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong basic understanding of business, concentrated knowledge of marketing theory and its technological applications, and a degree of specialized expertise in one or more specific functional marketing areas. Some of the topics studied include social media marketing, digital marketing, consumer behavior, marketing research, marketing analytics, product development, advertising, sales, retailing, and global marketing.
The B.S. in Business Administration (Concentration: Marketing M.B.A. Accelerated Pathway) provides high-achieving students with the opportunity to complete foundational graduate coursework during their senior year of undergraduate study in order to accelerate graduate degree completion. This competitive program allows admitted students the opportunity to complete their bachelor’s degree and the Master of Business Administration in five years.
The program outline and graduation requirements are listed below. In addition, free electives are selected to reach 120 credits overall and a 3.0 cumulative GPA is required for graduation.
The Master of Business Administration (marketing concentration) prepares individuals for leadership positions in business, nonprofit, or governmental organizations. The program is multidisciplinary and follows a systems approach to understanding the internal and external forces that influence the development of an organization.
The minor in business administration provides the student with an overview of at least four of the major business functions. It is aimed at students who envision themselves operating a business but don’t want the complete Business Administration Program. As with all minors, the minimum number of credit hours is 18.
The minor in marketing is open to all non-business majors. It provides an opportunity for students in all fields to familiarize with marketing concepts. Based on your career needs, students can select courses such as social media marketing, digital marketing, advertising, retailing, and sales.