The MBA concentration in Marketing is designed to give students a strong foundation to develop critical decision-making skills and develop successful business strategies. Students learn marketing analysis, brand management, analysis of customer phenomena, and evaluation of data and inferences using integrative and team approaches. Students who pursue this concentration will develop the critical marketing skills that are required to build careers and perform successfully in the rapidly evolving marketing landscape.
Business Administration, M.B.A. - Marketing Concentration Requirements
Required Courses (30 Credits)
MBA 501 - Business Economics – 3 credits
MBA 502 - Statistical Decision Making – 3 credits
MBA 503 - Managerial Finance – 3 credits
MBA 504 - Organizational Behavior – 3 credits
MBA 505 - Marketing Management – 3 credits
MBA 506 - Financial and Managerial Accounting – 3 credits
MBA 507 - Legal Issues in Business and Management – 3 credits
MBA 591 - Integrated Knowledge 1 – 3 Credits
MBA 592 - Integrated Knowledge 2 – 6 Credits
Free Electives or Concentration Courses (12 Credits)
MBA 512 – Strategic Factors in Marketing – 3 credits
MBA 513 – Advertising and Promotional Strategy – 3 credits
MBA 536 – International Marketing – 3 credits
MBA 537 – Product Management – 3 credits
MBA 538 – Marketing Data Analytics – 3 credits
MBA 540 – Consumer Behavior – 3 credits
MBA 544 – Healthcare Marketing – 3 credits
Program Total Credits: 42