MBA concentration in Marketing

The MBA concentration in Marketing is designed to give students a strong foundation to develop critical decision-making skills and develop successful business strategies. Students learn marketing analysis, brand management, analysis of customer phenomena, and evaluation of data and inferences using integrative and team approaches. Students who pursue this concentration will develop the critical marketing skills that are required to build careers and perform successfully in the rapidly evolving marketing landscape.

Students and professors in a conference table

Business Administration, M.B.A. - Marketing Concentration Requirements

Core Requirements (18 Credits)

Select 18 credits from:
MBA 610 – Managerial Economics
MBA 613 – Advanced Financial Management
MBA 614 – Managing Organizational Behavior & Design
MBA 615 – Advanced Business/Marketing Strategy
MBA 616 – Accounting for Management
MBA 617 – Legal and Ethical Issues in Business and Management
MBA 618 – Managing Operations: Strategies, Processes and Tools  

Marketing Concentration (9 credits)

Select 9 credits from:
MBA 512 – Strategic Factors in Marketing
MBA 637 – Product Management 
MBA 639 – Marketing Analytics 
MBA 640 – Consumer Behavior
MBA 641 – International Marketing 
MBA 643 – Advertising and Promotional Strategy 
MBA 644 – Healthcare Marketing
MBA 653 – Marketing Research

Capstone (6 Credits)

MBA 691 – Integrated Knowledge I
MBA 692 – Integrated Knowledge II: Experiential Capstone

Required Program Total Credits: 33
(The waivable 9 credits do not apply to the required 33 credits.)